Burgeoning sock company Stance announced it is bringing musician and fashion icon Rihanna on as a contributing creative director and brand ambassador. In her new role, Rihanna will design multiple seasons of socks throughout a multi-year partnership with the brand.
To celebrate the beginning of the relationship, Stance released two limited edition styles. Both are 3-of-a-kind sets, meaning that there are 3 socks in the set, each with slightly different graphics that make for a mix and match collection.
One style, picturing Rihanna, is a combed cotton over-the-knee silhouette. The second is the “Murder Rih Wrote” crew sock, available in men’s and women’s sizes. Each crew set is individually numbered, making it a collectible item, with only 1,500 sets produced. Both styles are available now at Stance.com.
This is the latest in a series of exciting developments for Stance, which was named the official sock of the NBA in April. Stance also counts Philadelphia 76er Allen Iverson as another of its ambassadors.
