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Rixo Debuts Women’s Denim Collection with Low EIM Scores

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Best known for its vintage-inspired dresses and Target collaboration, U.K. brand Rixo bowed its first range of sustainable denim dresses and separates.

Described as “hard working staples” designed to be passed down to friends and family, each item in the 13-piece collection has been benchmarked against the EIM scoring system software. EIM, or Environmental Impact Measurement, assesses a garment’s individual impact during washing and finishing against water consumption, energy consumption, effect on workers’ health and chemical impact. The entire denim collection falls into the low-impact category.

“It’s such a proud moment for us to be able to offer another more sustainable collection, containing versatile items that can be worn all year round,” said Rixo co-founders Henrietta Rix and Orlagh McCloskey.

Created with circular principles mind, garments are made from non-stretch 100 percent cellulosic material like organic cotton and BCI cotton, which simplifies recycling them at end of life.

Best known for its vintage-inspired dresses, U.K. brand Rixo bowed its first range of sustainable denim dresses and separates.
Rixo Courtesy

The collection offers new silhouettes as well as reimagined bestsellers like the Malia, a V-neck midi-length dress, and the Maxine midi-length skirt. Other items include a jumpsuit, a button-down shirt with blouson sleeves and exaggerated collar, a tiered dress, a denim vest, a quilted jean jacket with tie closures, a smocked neck mini dress and more.

Braided denim, scalloped hems, broderie anglaise trim and colorful and tonal floral embroideries decorate the pieces with a retro vibe. The denim line retails for $160-$338. Sizes span U.K. 6-20, equivalent to US 2-16.