Ralph Lauren offshoot Denim & Supply has named Australian actress and model Ruby Rose as the face of its latest campaign.
The ‘Orange Is The New Black’ star follows in the footsteps of past faces including DJ Avicii, pop singer Cody Simpson, and actress and friend Hailey Baldwin, who also features with Rose in the new series of promotional images.
Talking with Fashionista.com, Rose said the Ralph Lauren collaboration felt “organic”, and that she was encouraged to take the opportunity by a bevy of her famous friends, including Baldwin.
“Working with Hailey actually happened by accident. I was in the Denim & Supply store and I saw Hails on the wall. I didn’t know that she did the campaign a season directly before me. I called her and found out that she didn’t know I was doing this campaign, too — she only knew that there was ‘another spokeswoman.’ It was a very funny moment.”
Denim & Supply’s Spring ’16 campaign also features a four-part video series that can be viewed on the brand’s Instagram page, a project Rose said she was directly involved in.
“They actually collaborate with us,” she said. “They don’t say, ‘Let’s pick a spokesmodel and put them in our clothing’; they look at what makes their models exciting, whether it’s acting, art or music, and they use those characteristics. We had full creative direction with what we wanted to do and how to wear the clothes. We took a lot of footage to showcase the collection, my personality and New York City.”