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S.Oliver Appoints New CEO

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

Armin Fichtel will become S.Oliver Group’s new CEO on June 1. His predecessor Reiner Pichler will step down from the position at the end of the month.

Pichler announced his plans to leave the German company last week after a mutual agreement as made between him the group.

Fitchel will report directly to group owner Bernd Freier. Since 2010, Fichtel has been the CEO of S.Oliver’s Comma brand, which he will continue to oversee in his new role.

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