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Saint Laurent Channels the ‘70s In New Denim Campaign

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If anyone needed more proof that denim is this year’s edgiest fabric, Saint Laurent’s latest 2021 collection is here to testify.

The Kering-owned label debuted a new line of denim, outerwear and accessories in a campaign that smacks of the ’70s rock ‘n’roll scene.

Creative director Anthony Vaccarello led the campaign that dresses some of fashion’s biggest names in Saint Laurent: models Anok Yai—the second Black model after Naomi Campbell to open a Prada show—Hailey Bieber, Romeo Beckham, Sonny Hall and Megan Miles.

The video’s black and white effects, set to an indie rock soundtrack of “Southern Winds” by musical artist Arsun, reflect the collection’s palpable vintage influence. With heavily distressed denim jackets and high-rise silhouettes balanced by casual suiting, the collection celebrates the ’70s revival fashion that’s seen an uptick in recent months. Valentino, Celine, Missoni and Patou have featured the decade’s signature elements in their Fall/Winter 21-22 collections, showcasing wide-leg jeans, boho tops, slim blazers and leisure suits.Saint Laurent debuted a new line of denim, outerwear and accessories in a campaign featuring Hailey Bieber, Romeo Beckham and others.

Sony Hall for Saint Laurent denimThe new line incorporates a variety of women’s denim shirts featuring Western influences and vintage washes, a black velvet vest with an exposed back, and a gender-ambiguous single-breasted blazer in a Prince of Wales print. The label offers extravagant pieces like a mini denim tube dress accentuated with matching indigo ostrich feathers and a long chevron shearling coat with a $15,000 price tag.

Extravagance is a theme to watch all year long, as noted by forecasters who anticipate shoppers will flock to bold patterns, colors and occasion wear to offset months of isolation. Accessories are also a part of this opulent trajectory, and Saint Laurent’s suede belts with butterfly and heart-shaped buckles, jewel-toned earrings and angel pendant drop earrings are right on trend.

The collection is available now for pre-order on the Saint Laurent site.