The new licensing deal will expand and elevate the existing Sanctuary Denim collection, the company said. The first collection under the fresh agreement will bow for Fall/Holiday 2019 at the Project Las Vegas show this week.
“This is a game-changer for Sanctuary,” Sanctuary CEO Ken Polanco said. “We really look at this as a collaboration versus the old school way of thinking toward a licensee partnership. Our philosophies instantly aligned in terms of work ethic, strategy and vision. Together we have identified as kindred creative spirits and will further innovate in this category as part of this exciting alliance.”
The collection will be set at opening price point for premium denim, retailing for $79 to $159, and will continue in the brand’s inclusive size offering of 00 to 24W. It will feature a wider range of styles, including jeans, jackets, skirts, than in the past under Camuto, with additional styles to be added starting in September on SanctuaryClothing.com and select retailers.
“We have always been extremely consumer centric and realize in today’s challenging climate, the customer is motivated by outstanding and innovative product,” Jack Gross, CEO of One Jeanswear Group, said. “We will be focusing on great fits, finishes and luxurious fabrics that will only enhance the Sanctuary brand and take it to a new level.”
Sanctuary recently announced Smart Creation for Spring that includes sustainable pieces in ready-to-wear and denim. The brand’s sustainability approach will continue in the denim category using the Smart Creation under the newly minted partnership with One Jeanswear Group.
Debra Polanco, chief creative officer at Sanctuary, said One Jeanswear Group “has a first-class team and quality global sourcing,” and “really understand how to manage brand growth.”
Polanco said the design teams at One Jeanswear Group and Sanctuary are aligned, adding, “We’ve built it and launched it, and now it’s time for it to go out into the world and grow.”
Sanctuary principals purchased full ownership back from Camuto Group earlier this year. Camuto Group in October was purchased by DSW and Authentic Brands Group.
One Jeanswear Group operates a diverse portfolio of brands and private label resources rooted in denim. The company oversees design, product development and innovation, technical support, fabric procurement, marketing, merchandising and global sourcing for brands that include Gloria Vanderbilt, Vintage America, Bandolino, Jessica Simpson, Skinnygirl Jeans, Ella Moss, William Rast, Nine West Jeans, Erika and Code Bleu.