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Scotch & Soda to Join NYFW

Scotch & Soda will make its New York Fashion Week (NYFW) debut in February. The Amsterdam-based brand will unveil its Fall/Winter 2016 men’s and women’s collections.

By participating in NYFW, Scotch & Soda Chief Marketing Officer Adam Kakembo told Vogue Nederland that the company wants to help U.S. consumers to get to know the brand better.

Scotch & Soda currently has over 100 stores worldwide and more than 7,000 other sales points. In 2015, the brand opened boutiques in New York City’s Greenwich Village and on Bedford Avenue in Williamsburg, Brooklyn. The company also opened a store in Beverly Hills, Calif. in September.