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Sears Introduces Two New Denim Lines

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Just in time for back-to-school, Sears announced expanded denim offerings with two new private label apparel lines. The department store expanded the Roebuck & Co. line, previously only for men, to boys and girls. Sears also introduced R1893, a diverse women’s denim collection that features six fits and 52 washes.

Roebuck & Co. includes denim, khaki cargo pants, long-sleeve tops, hoodies, leggings, and jackets. The boys’ denim has a collegiate feel with tinted and dry processed denim for a vintage look and is available in straight and slim straight fits and four washes. For girls, there is a jegging, jegging jean and boot cut jean, all with stretch. The line also includes plus and husky sizing and ranges in price from $24-$32.

R1893 features hi-rise jeggings, girlfriend, boot, skinny, jegging and skinny flare jeans, and prices range from $39-$49. The brand’s name, a reference to the founding date of the store, highlights the heritage element.

Joelle Maher, Sears president and chief member officer, explained that the new lines are a means of meeting the back-to-school market and returning to their heritage.

She said, “The new apparel lines will remind our members that denim is not only our heritage, it’s our passion. We believe in expertly constructed fits, rich vintage washes and serious attention to detail.”

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