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Seazon Focuses on Warp Stretch

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Denim has been tiptoeing away from stretch and skinny in favor of more rigid, vintage styles, but some consumers can’t let go of the comfort that came with the more pliable pants.

Seazon, it seems, has a answer.

Debuting their warp stretch denim for the first time at Intertextile Shanghai last week, the high-end denim fabric developer (more formally known as Foshan Seazon Textile and Garment Co.) based in the Guangdong Zengcheng area of China called the concept its “secret weapon.”

Instead of the four-way stretch that’s also a big trend in denim and part of Seazon’s repertoire, too, these jeans stretch in the warp, meaning they stretch vertically instead of horizontally, avoiding the puckering around rips and holes that are evidence of a spandex presence.

Read more at Sourcing Journal.

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