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Sezane’s French Girl Denim is Now Sustainable

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

French girl style is a commonly sought aesthetic defined by effortless elegance. And now, Parisian clothing and denim brand Sezane is serving that to customers with an eco-friendly upgrade.

The brand debuted a new collection, Denim (r)Evolution, which uses 100 percent GOTS certified organic cotton, recycled cotton and eco-friendly distressing processes that significantly reduce water and chemical usage.

And the sustainable collection isn’t short on style or variety. It offers eight new styles that appeal to a variety of preferences and body types.

The collection, which offers styles in U.S. sizes 24-35, includes three versions of a skinny jean: The Perfect Slim, a high-rise slim jean; The Slim 7/8 with a cropped leg for those in need of a shorter inseam; and The Brut Sexy, a high-rise straight leg that hits at the ankle.

Parisian clothing brand Sezane launched a sustainable denim collection made with 100 percent GOTS certified cotton and cleaner processes.

Sezane’s Alvin style

The collection also features wider silhouettes, like the The Venice, a high-rise wide leg jean and The Juno, a culotte version with front pockets. The Parisien is a high-rise matelot pant with a double-button design. Sezane captures the feeling of laid-back weekends with relaxed fits, including the Alvin, a bleached jean with a paperbag waist, and the Girlfriend, a low-rise tomboy style.

Classic indigo washes, black and off-white color ways are available throughout the collection. Jeans are available now in stores and online and retail for $125-$150.

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