French cool girl label Sézane is expanding its collection. Now fans with a bébé on the way can dress in the brand’s apparel, including denim.
The brand recently launched an exclusive new capsule of maternity apparel, dubbed 9 Months in Sézane, that’s designed to be worn throughout motherhood.
The collection offers “tested, tried and bump-approved” pieces including the Yloana dress, an organic cotton denim overall dress; the Tomboy Mommy shirt, a button-down jean shirt; and the Le Slim Mommy, a slim jean with a wide stretch mesh waistband and faux zipper and buttons.
It also includes a maternity tank top and trousers available in solid black and cheetah.
In an effort to promote the longevity of garments, Sézane merchandises the maternity pieces on its e-commerce site with items from its core collection that are “adored by the coolest Parisian mothers” such as the boxy Will jean chore jacket and the roomy Gaspard cardigan. The brand suggests consumers “opt for a size above during maternity” and to wear the pieces slightly oversized post pregnancy.
The brand also emphasizes cozy yet stretch knits like the body-skimming Thalia dress and classic marinière sweater.
The collection is available now online.
Though the pandemic baby boom that many speculated turned out to be more a bust, demand for stylish maternity remains high.
AG Jeans bowed last year the Maternity Prima Ankle. The jeans, available in four colorways, feature an adjustable waistband designed to grow with every stage of pregnancy, including the post-partum period.
Premium denim labels like Good American, Frame, J Brand and more also offer maternity denim.