Silver Jeans Co. expanded Infinite Fit, the multi-size jeans concept it launched for women in 2021, to the men’s side of the business.
The bottoms—an athletic skinny and a relaxed straight leg—are made with “super power stretch” denim fabric that provides more than 90 percent elasticity. This means the jean flexes to fit a variety of body sizes while maintaining its shape.
“Think of it like a rubber band that stretches but snaps right back into place. Never baggy or sloppy-looking—yet always comfortable—it’s truly one-of-a-kind,” Silver Jeans said.
Michael Silver, Silver Jeans Co. CEO, likened the “perfect-fitting jean” to a comfortable pair of sweats. “We call it the do-anything jean because it truly works for wherever the day leads,” he said. “It looks good enough to wear in the office, but it’s comfortable enough to be worn as activewear.”
Like its women’s counterpart, Infinite Fit offers men simplified letter sizing. Each size fits up to two waist sizes. Size small is suited for 29-30; medium sizes 31-31; large sizes 33-34; XL sizes 35-36 and XXL sizes 37-38.
One-size-fits-many denim concepts have become common in the women’s category since the pandemic. Silver Jeans Co. launched Infinite Jeans for women in 2021, starting with a high-rise skinny. It has since added bootcut and straight-leg options and more washes.
Silver Jeans Co. as well as Good American, Frame and Zara tout their multi-size products as being comfortable and long-lasting as consumers can continue to wear them even if their size fluctuates. Mills have also pitched the concept as a solution to reduce online returns due to sizing inconsistencies.
Offering it for men is new to the market, however.
Available in a dark wash, the athletic skinny has room in the thigh and tapers into a skinny leg. The relaxed straight has a relaxed fit through the thigh and is available in a medium wash. Jeans retail for $88 and are currently available on Silver Jeans’ website and through retailers including Nordstrom.com and Macys.com in the U.S.
“While it may seem like magic, it’s really our years of research and development in fabric and fit that have led us to create this game-changing jean,” Silver said.