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Silver Jeans Co Releases Web Series for Valentine’s Day

The only thing more complicated than finding the perfect pair of jeans is finding the perfect partner for life. Silver Jeans Co. plays with this conundrum in a new nine-part romantic comedy web series.

The series, titled ‘Love Below the Waist,’ follows two pairs of jeans in a store, meeting for the first time as a man and woman try them on. The under-one-minute series continues to show the jeans after being purchased, on various dates and scenarios.

Silver Jeans Co. plans to drop a new video everyday leading up to Valentine’s Day on its website.

Check out the first episode below, and who knows—maybe your jeans will also find love this Valentine’s Day.