Silvian Heach, the Italian women’s brand owned by Arav Group, will debut in the U.S. with their Fall ’15 line. The brand has already invested $1 million into their expansion and expects to earn $5 million in their first year in the U.S.
To assist with their growth, Arav Group created a U.S. branch, Arav Group USA. The company has selected four showrooms in New York, Los Angeles, Chicago, and Atlanta and will begin business by bringing their product to the wholesale market and department stores. Arav Group CEO Mena Marano said Silvian Heach is considering opening flagship locations to establish the brand’s identity in the U.S.
The company will also take part in upcoming U.S. trade shows, including Magic in Las Vegas (Feb. 17-19) and Coterie in New York (Feb. 23-25).
Group Arav launched Silvian Heach eyewear in 2013 and Silvian Heach Kids in 2008, a line catering to children ages 1 month to 16 years. They are also the distributors of the Aston Martin line for boys.