“We see denim everywhere these days in shoes, bags, jewelry, sunglasses, so why not a chair,” asked Tricia Carey, Lenzing director of business development for denim.
For the pair of armchairs, which flanked the entrance of Kingpins Amsterdam April 13-14, Berto chose its Victoria Royal fabric, a Tencel and Lycra dualFX fabrication in a statement-making shade of Royal blue. Skilled upholsterers from the Berto Salotti Group (no relation to Berto Textile) handmade the armchairs using traditional methods and technological expertise that allowed Berto and Lenzing to introduce an unconventional product in the denim market.
“It is truly a world of denim possibilities. It is incredible to see the mix of modern denim made with Tencel in a classic high back chair made in Italy,” Carey said.
For Berto, the collaboration was a way for the Italian mill to show its ability to combine modern technicality and manual skills. “Our knowledge of tendencies, our workmanship, our craftsmanship, together with the constant research and innovation have made the company a special partner, perfect for those looking for a customized service characterized by the typical artisan care and attention,” explained Berto Marketing Manager Arianna Morimando. “A product for all the specific customer’s needs, even for the furniture world. We are very happy to have created a new trend in the denim world.”