Toray International knows how to put on a show. On June 22-23 in Tokyo’s fashionable Daikanyama district, the Japanese mill presented its newest products, blends and concepts for the season ahead at an in-house fair.
The show—Toray Intl.’s seventh—attracts more attendees each year, this year welcoming more than 200 visitors, spanning fabric producers and designer to marketing consultants and retail heads from local brands in search of premium fabrics with a high-end U.S. and European flavor. Yoshiki Yamada, Toray Intl. manager of the stretch materials and fiber department, said local Japanese brands continue to look to the West for style inspiration.
Under the theme “Back to the Origin,” Toray Intl. presented 130 fabrics, 150 garments and for the first time, raw materials that traced the garments’ stories back to wood chips, allowing visitors to learn more about the steps Toray Intl. takes as a fabric producer. The show was also an opportunity to communicate what it means to use a bionic fiber such as TENCEL® in denim.
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