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Soorty Strives for Growth and Denim Innovation

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For almost 30 years, Soorty Enterprises has been advancing Pakistan’s denim capabilities, and that effort won’t let up any time soon.

Now one of Pakistan’s largest vertical denim manufacturer, Soorty, has its sights set on further growth in the space as well as innovation that pays attention to consumers’ new demands.

“Our aim is to come up with the most innovative and inspiring ideas and solutions, to create a benchmark in the local and international markets,” said Soorty senior manager for marketing and product development, Mansoor Bilal.

Carved in Blue spent some time with Mansoor to learn more about what Southeast Asia is bringing to denim.

Read more at Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL® and Lenzing Modal® to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit