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Spanx Debuts New Denim for Fall With Shaping Technology

Though its name is synonymous shapewear, Spanx has expanded to other apparel categories in recent years—and now it’s back with a new line of fall denim.

Each pair of Spanx jeans is designed with the same “Gut Check” slimming technology used in the brand’s signature leggings that smooths the tummy and firms the rear. Made with four-way stretch fabric, the jeans also have a pull-on design for less bulk and a flat front.

While vintage fits and mom jeans are trending in the women’s denim category, the Spanx line underscores the fact that there is still a consumer who wants skinny fits and slimming effects. And Spanx denim mimics traditional denim, with bottoms that feature belt loops and real pockets. The denim also maintains its shape without bagging out.

The collection offers high waisted skinny and cropped flare styles in a variety of washes, including Spanx’s bestselling Distressed Skinny in a medium wash, as well as a vintage variation available in white or black. The brand also offers novelties, including a light wash jean with a bold denim side stripe and a white jean with a vintage gray stripe. The collection retails for $89.99 to $128.

Spanx first debuted a denim collection in July 2014 at the height of the skinny jeans trend, with two styles of jeans: the Signature, featuring a high waist and side zip, and the Slim X, a traditional five-pocket jean with a stomach control panel. Both were available in skinny, straight and boot-cut.