All signs point to the return of the chino pant.
Sportiqe is the latest brand to break from its athleisure routine to introduce a tailored chino pant. Last week, the apparel brand known for its premium sweats and T-shirts launched its first men’s chino collection featuring two different styles: the Tyler chino pant and the Zack chino jogger.
Both chinos are available in khaki and olive and are meant to transition “from the living room to the boardroom.”
“We are excited to bring our customers along with us on this fashion journey as we expand our product line into new territories, offering styles that can be worn to the office, out on the town with friends and everywhere in between,” Jason Franklin, co-founder and principal of Sportiqe, said. “Our brand commitment is that when you see our red buffalo logo, you know you’re going to look good, feel good and that it’s by far the most comfortable item in your closet.”
The Tyler chino pant is made from a blend of cotton and spandex that provides a tailored look that allows flexibility and movement, while the Zack chino joggers infuse elements of sweatpants, but maintain a polished appearance.
The blend of athleisure and formal wear has been in the spotlight for years now, underscored by the growing popularity of luxury-meets-streetwear brands like Off-White, Y/Project and Palm Angels. It’s likely why Sportiqe is popular among celebrities and professional athletes, and why it has forged partnerships with a wide sweep of organizations, including the NBA, Peloton, Nintendo, Warner Bros, Live Nation and Dave Matthews Band.
Sportiqe’s chino collection is now available on the Sportiqe website. The chinos retail for $70-$75.