A leader among many so-called new normals in the apparel industry, Stella McCartney is now stepping into unisex fashion with the launch of Stella McCartney Shared. The new capsule collection offers youthful, genderless garments that bridge utility streetwear with classic tailoring, and is brought to life in a campaign starting actor Leo Wu.
“Our #StellaShared unisex capsule speaks the language of a rising cohort finding and using their voices—developing their senses of self and leveraging self-expression to affect positive social change,” the company stated on its website.
The collection includes a long and short puffer coat with contrast lining, logo sweatshirts, a hoodie, and T-shirts and knit joggers with branding down the side of the legs. Elevated pieces include a coordinating printed silk button-down shirt, pajama-style pants and long shorts, as well as regenerated cashmere sweaters. Classic wool coats and double-breasted jackets and pleated front trousers—available in icy and inky blues—round out the line. Garments are available in sizes XXS to XL and can be worn slim or oversized depending on personal preference.
Graphics for the collection were developed by London-based illustrator and comic book artist Will Sweeney, who was inspired by urban utopian fantasies and from ’70s sci-fi landscapes, the brand described.
The collection’s footwear “explores the contrast of high and low” by upgrading structured hiking boots with Vibram outsoles and bold colorways. Meanwhile, the collection’s bag—a branded canvas tote—lands just as surplus-inspired canvas bags by Burberry, Fendi, Prada and more begin to trend upwards.
True to Stella McCartney’s sustainable ethos, jersey T-shirts and sweatshirts are made from 100 percent organic cotton that uses up to 70 percent less water than its conventional counterpart and no toxic chemicals or pesticides. Recycled polyester was also used for the capsule collection’s parkas, reducing the need for virgin petroleum-based materials.
The launch of Stella McCartney Shared follows the debut of fellow Kering-owned brand Gucci’s official foray into unisex collections. The brand bowed a gender-fluid line in July that spans denim flare trousers and overalls, wool mohair suiting, crystal-embellished button-down shirts, smocked shirts, crepe slip dresses and cropped sweaters.