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Steven Rendle to Assume Helm at VF Corp.

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Apparel conglomerate VF Corporation announced Wednesday it had appointed Steven Rendle as the company’s new CEO, replacing current CEO Eric Wiseman.

Rendle, who will enter his new role starting Jan. 1, was appointed to the role of president and COO last year. Wiseman, meanwhile, will continue to serve as executive chairman of VF’s board of directors.

“Steve is the right person to serve as VF’s next CEO as we begin our 118th year of business,” said Wiseman. “As you’d expect of VF, and with full credit to our Board of Directors, we have a long-standing, rigorous and successful approach to succession planning. We’ve been working since 2008 to identify and prepare the right person to succeed me when the time comes. That time is now.”

Rendle has been with VF for the last 16 years, previously heading up the conglomerate’s North Face, JanSport, Eagle Creek and Lucy brands. In his previous position as VF president and COO, he oversaw all of VF’s business coalitions worldwide, including outdoor, action sports, jeanswear, and sportswear, as well as dealing with the company’s supply chain and direct-to-consumer platforms.

“We have a powerful business model and an amazing team that’s delivered outstanding long-term results for our shareholders,” said Wiseman. “I’ve known and worked closely with Steve for the last 16 years. Along the way, he has been deeply involved in every aspect of the business, and he’s clearly ready for this role.”