VF Corporation announced Steven Rendle’s appointment to president and chief operation officer at the company, and has been elected to VF’s board of directors.
In his new roles, Rendle will oversee all of VF’s business coalitions worldwide: outdoor and action sports, jeanswear, imagewear, sportswear and contemporary brands. He will also be responsible for VF’s global supply chain and direct-to-consumer platforms.
Over the course of his 15 years at VF, Rendle accelerated the company’s brand growth in the Americas, led the outdoor and action sports coalition and served as the president of The North Face brand. He was also a key member of the operating committee, which oversees international business and helps define and execute VF’s strategic plans.
In a statement, Eric Wiseman, VF chairman and CEO, said, “VF is a growing global company and Steve is an outstanding leader with a proven track record of building brands and businesses.” He added, “As our president and COO, Steve will have responsibility across the business as we continue to build our powerful brand and distribution platforms that deliver consistent growth and return to shareholders.”