High-end sportswear label The Fan Of teamed up with UK retailer Selfridges to create a limited-edition line inspired by the late singer Aaliyah.
The unique, streetwear-focused collection is a part of Selfridge’s Music Matters campaign, a store-wide campaign celebrating music through a number of product offerings, events, concerts and more.
The 11-piece collection offers up edgy, utilitarian looks and includes an oversized denim jacket with an image of Aaliyah on the back panel, baseball hats, short and long-sleeved T-shirts, sweatshirts, hoodies and a bomber jacket. Each item in the collection features printed lyrics and airbrushed portraits of the singer.
“Back when I was a teen, MTV was a cultural phenomenon. We devoured music videos. Everything I learned about dressing up, I pretty much learned from pop, rock and hip-hop culture,” said Elle Azhdari, co-founder and creative director of The Fan Of. “I knew when Aaliyah dropped ‘Age Ain’t Nothing But a Number’ and ‘One in a Million’ records, I couldn’t wait for the music videos and it wasn’t long until I was stealing my brother’s Hilfiger jacket/sweats and pairing them with bandanas, crop tops and Nike’s.”
The line is available online now at thefanof.com and in-stores at Selfridges locations. The collection retails for $66 to $1,054. The line will debut in the U.S. at H. Lorenzo in Los Angeles this month.
