Subscription boxes may be the latest consumer craze, but apparel seems to be falling in the middle stack for this type of retail model.
According to Hitwise data, U.S. subscription boxes overall surpassed 40 million visits in January and March 2017, an 831 percent increase over 2014. Despite this boost, apparel subscription boxes only secured 16 percent of site visits in April 2017, which was significantly less than other categories, including beauty (35 percent) and food (33 percent). What’s more, apparel subscription box visits only increased by 26 percent from 2014 to 2017, while other areas, including pets (301 percent) and lifestyle (31 percent) experienced more growth.
Read more Sourcing Journal.