Less than a month after appointing Denim Tears founder Tremaine Emory to Supreme’s creative director, the VF-owned brand tapped Burberry for an on-trend prep-meets-street mashup. On Thursday, the duo launched a co-branded 12-piece men’s capsule collection spanning denim, outerwear and tops, with accessories and a skateboard also in tow.
A plaid-lined trench coat with a leather color, available in tan, black and bubblegum pink, anchors the collection. The denim range includes a light-wash Trucker jacket, relaxed jeans, shorts and a button-down shirt, featuring both Burberry’s equestrian logo and Supreme’s logo. The pieces are also offered in Burberry’s signature khaki and pink plaids.
The line also includes key pieces that are driving the revival of prep, including track jackets and pants—elevated in leather—and mix of rugby shirts, hoodies, T-shirts, a baseball cap and bucket hats.
Supreme’s partnership with Burberry follows a slew of collaborations for the streetwear brand, which has recently tapped labels like Junya Watanabe and The North Face for creative collections. Burberry was the logical next step for the brand, as retail intelligence platform Edited named varsity prep—defined by elements like mixed plaids and dark denim—as a key streetwear theme for 2022.
After getting acquired by VF Corporation in late 2020, Supreme has helped breathe new life into its collaborative partners. In September, the brand partnered with ’00s denim brand True Religion to bring the Y2K era back to the forefront with a collection of baggy denim cargo jeans and jean jackets.
The Supreme x Burberry collection will be available online and in stores in most regions beginning Thursday, followed by Japan on March 12.