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Survey Finds Digital Brands Excel in Consumer Loyalty

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When it comes to consumer loyalty, digital brands are leading the way.

According to Brand Key’s annual Loyalty Leaders List, 35 percent of those that made this year’s index are represented by digital technology, social networking brands or brands that use both. Non-digital retail brands, including those in apparel and footwear, are also upping the ante on their customer loyalty efforts, with 17 percent nabbing spots on the list.

“The shifts in loyalty leadership have been monumental this year,” said Brand Keys’ founder and president, Robert Passikoff. “And while digital brands not only represent the lion’s share of this year’s list, they also command 80 percent of the top 20 loyalty leaders spots as well.”

Read more at Sourcing Journal.

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