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Swonne Debuts a Mod and Rocker-Inspired Collection at NYFW Men’s

London’s calling at New York Fashion Week: Men’s.

British designer Katie Golinczak presented her first collection of Swonne, a new contemporary men’s fashion brand with an emphasis on denim, in New York Tuesday.

Golinczak’s mission was simple: to create contemporary, seasonless, essential denim pieces designed for comfort, durability and timelessness. The 17-piece Swonne collection is an example of subtle yet well-considered design.

A graduate of the Royal College of Art in London with a master’s degree in men’s fashion design, for 15 years Golinczak has worked her way through various denim and men’s wear design stints for brands like Ralph Lauren, John Varvatos, Levi’s and Vivienne Westwood.

For the past year, Golinczak said she has worked to develop Swonne—named after the London post code SW1 or SW-one” where she grew up. “After having kids, I thought it was time to start my own line,” the Brooklyn-based designer and mother of two daughters told Rivet.

The first Swonne collection is influenced by and merges the opposing aesthetics of the Mods and the rockers of 1960’s London. “What we’re showing is a merge of the two,” Golinczak said. Here, she described, the Mod’s tailored suits of Saville Row, slim silhouettes and sharp dressing combines with the gritty motorcycle-inspired of the rockers, including agronomic seaming and customized leather jackets—similar to what today’s rockers sport.

guy on beach

Swonne

The line offers denim in three fits named after British “cockney” dialect: the Skinny Fella, Slim Geezer and Straight Guvnor.

Jeans are made of stretch fabrications from the Japanese mill Kurabo, which was selected for both its ability to make denim with “peak performance” and for its sustainable practices, including its water recycling treatments, chemical control and eco-friendly dye.

Leather-like coatings tap into the rocker look while metallic blue and silver adds a dash of shine as prints, embroidery and logo detail on back patches. Other jeans feature a zippered fifth pocket.

The collection also includes slim white-button down shirts with metal buttons, chambray shirts, embroidered sweatshirts, a slouchy military green parka and denim Trucker jackets.

Golinczak said her British heritage is bound to influence future collections—perhaps even leading to some style cues from the British monarchy in future collections—but she is first set on creating a line of quality essentials for men. “I think it will always be core, but I don’t want to be tied to it,” she added.

Swonne, which will be presented to buyers at Liberty Fairs in New York and Las Vegas this summer, is geared toward high-end boutiques and department stores. Golinczak said it will also sell online direct to consumer for the first season with hopes of one day opening its own branded store soon.

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