Target released a new denim collection for back-to-school with a commercial featuring Maddie Ziegler of the Lifetime reality show “Dance Moms” and a crew of young dancers.
In the commercial, the dancers wear a variety of denim including vests, overalls, jackets and chambray shirts in a rainbow of washes. The young stars put the stretchy denim into action with high kicks and gymnastics that demonstrate the jeans’ flexibility and comfort.
The commercial, which will air for the first time on Aug. 2nd, features a soundtrack of the Jackson 5 classic “ABC!” sung by Tori Kelly.
Target is revving up back-to-school with a host of promotions, including plans to offer 40 percent off all kids’ denim later in the season.