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Tencel and AG Tap Japanese Model for “Feels So Right” Campaign

In the fashion world, the right collaboration can be the recipe for success. With that in mind, Lenzing has teamed up with AG denim for a new “Feels so right” campaign, furthering the trend of ingredient brands connecting with consumers.

As part of Lenzing’s new TENCEL™ Lyocell promotion, the company launched the new campaign with AG, featuring Japanese singer, actress and model Ryoko Hirosue.

Read more at Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL® and Lenzing Modal® to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit