In the fashion world, the right collaboration can be the recipe for success. With that in mind, Lenzing has teamed up with AG denim for a new “Feels so right” campaign, furthering the trend of ingredient brands connecting with consumers.
As part of Lenzing’s new TENCEL™ Lyocell promotion, the company launched the new campaign with AG, featuring Japanese singer, actress and model Ryoko Hirosue.
Read more at Carved in Blue.
This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL® and Lenzing Modal® to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.lenzing-fibers.com.