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COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

From modest beginnings 25 years ago, the importance of TENCEL® fibers in the apparel market has steadily grown such that today denim makers and designers turned to it to create garments for the weekend, the workplace, and the runway. Finally the importance of sustainability, the unique selling proposition of TENCEL® fibers, has begun to play a major part in the textile industry and as such, means that TENCEL® fibers are well positioned to play a key role in the future of the denim business.

Read more at Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL® and Lenzing Modal® to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.lenzing-fibers.com.

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