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Tencel Hits the Runway at Vienna Fashion Week

From New York to Austria, denim is securing its place on the runway. On Sunday, Guatemalan designer Juan Carlos Gordillo presented a collection at Vienna Fashion Week that showcased a myriad of ways to use sustainable fabrics, including denim made with Tencel.

The 30-piece women’s collection included 15 looks made with recycled fabrics and 15 looks made with Tencel fibers created by Lenzing Group, which is headquartered in Austria. The fibers are derived from sustainable wood sources like natural forests and sustainably managed tree farms.

Inspired by the United States’ famed highway, Route 66, the collection combined modern cowboy design motifs with flourishes like ruffles, cutouts and patchwork that reflect Gordillo’s Latin heritage. The collection spanned denim shorts and wide leg trousers, to blazers and blouses with asymmetrical details and pattern mixing.

The Tencel denim provided an elegant look with a durable yet silky texture.

Juan Carlos Gordillo said Tencel denim proves that “eco-fashion doesn’t need to compromise on its look and style,” adding that it was important for him to know that the fabrics he works with are made with processes that are friendly to the environment.

“It was an honor to support Juan Carlos Gordillo with fabrics made with our Tencel denim fibers, and the Vienna Fashion Week is definitely the perfect stage to unveil our collaboration, since our company is based in Austria,” said Tricia Carey, director of global business development for denim at Lenzing Group. “The demand for responsibility in fashion is a fact and it’s amazing to see how creative talents like Juan Carlos Gordillo are taking action towards such a change of mindset.

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