Tillys’ denim label, RSQ, is joining brands like DL1961 and Revolve to make denim more circular.
Specialty apparel dropped a new capsule collection of denim made with Recover, a brand of low-impact recycled cotton fiber and cotton fiber blends. Recover uses textile waste that would otherwise end up in landfill to create high-quality recycled cotton fiber that significantly reduces the carbon and water footprint of the apparel produced with it.
Tillys’ Recover x RSQ collection offers women’s high-rise straight jeans in two washes, a men’s slim straight jean and a brown chore jacket. All denim pieces contain a minimum of 20 percent Recover fiber. A T-shirt made with Recover is also available.
As Tillys’ No. 1 brand, RSQ is setting the pace for the mall retailer’s sustainable efforts. The label focuses on premium denim for men, women and children at affordable prices.
The partnership with Recover, and the use of its fiber in the RSQ collection, underscores Tillys’ commitment to collaborating on sustainability solutions and offering a carefully selected range of environmentally responsible products to the consumer.
“Sustainability has become an equally important initiative for us, and for our customers. We are constantly looking to reduce our impact on the environment specifically in the reduction of waste, pollution, and carbon output,” said Ed Thomas, Tillys president and CEO.
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He added that the partnership aligns “with our long-term sustainability strategy to incorporate more recycled cotton into our products, much like those used in the Recover x RSQ capsule.”
In February, premium denim brand DL1961 introduced its first women’s jean made with Recover, followed by a men’s collection in August. In Fall 2021, online retailer Revolve launched 14 denim styles in its Lover and Friends house label made with the fiber.
Recover’s partnership with Tillys makes the fiber even more accessible. The Recover x RSQ denim collection retails for $44.99-$49.99 and is available through Tillys e-commerce and stores located in 33 U.S. states.
“We are delighted to celebrate this new partnership with Tillys, helping to reduce the environmental impacts created by the fashion industry and pave the way towards a more sustainable future,” said Alfredo Ferre, Recover CEO.