Timberland is digging deeper into workwear with its newly launched collection of Timberland PRO apparel for men. The company is leveraging its successful work footwear business, applying the same level of comfort, durability and protection to the men’s line of workwear.
The 73-piece collection covers base and midlayers, performance T-shirts, work shirts, work pants, outerwear and accessories with built-in technologies like waterproofing, wicking, sun protection, insulation and more. Highlights in the debut collection include the durable Gridflex canvas work pant, the water-repelling Hood Honcho sweatshirt and the Dry Squall Waterproof jacket and work pant each made with heavyweight nylon ripstop.
Timberland PRO Vice President Jim O’Connor says entering the workwear category is a natural next step for the VF Corporation-owned company. In a statement, he said, “After years of intensive planning and research, combined with the confidence of having the VF Corporation behind us, we are emerging into this market armed with a great-looking collection of thoughtfully-designed pieces that meet our core consumer’s unique comfort, performance and fit needs. We’ve chosen a smart mix of retail partners that share the same goals of business expansion and bottomline growth. The strong early reaction we’ve received, combined with our winning formula of knowledge and capabilities, further strengthens our confidence in bringing this comprehensive head-to-toe offering to market.”
Bob’s Stores, Work ‘N Gear, Whistle Workwear and Work World, as well as Amazon.com are launch partners.
O’Connor added, “Assessing the unmet needs of those who work in demanding and unpredictable environments, then developing solutions that deliver on those needs is the cornerstone of our brand. Our expansion into the workwear space further defines this commitment, and we will continue to offer additional performance-oriented styles and new technologies as we transition into 2016.”
