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Todd Snyder and Bourbon Brand Legent Bond Over Japanese Denim

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

Bourbon and denim are both known for aging well but now they have even more in common.

Men’s wear brand Todd Snyder introduced a limited-edition “bourbon selvedge denim jacket” made in partnership with premium bourbon brand Legent.

The collaboration merges two American traditions—denim and whisky. Made with Japanese selvedge denim from Okayama and cut and sewn in the U.S., the jacket’s distinguishing characteristic is the fabric’s rich whiskey hue.

This isn’t the first time that a liquor brand dabbled in jeanswear. In 2014, Bulleit Bourbon teamed with now-defunct Noble Denim for a limited-edition line of honey-colored men’s denim jackets and jeans. Those garments were dipped in whiskey barrels to achieve their color.

The Todd Snyder x Legent version, however, places an emphasis on quality.

The partnership represents their shared interest in Japanese craftsmanship. Legent is known for “melding Kentucky distilling tradition with Japanese blending expertise,” while designer Todd Snyder says he draws inspiration from Japanese culture and fashion each time he travels to the country.

“It’s been so fascinating to see how American trends have been adapted and re-interpreted in Japan, like denim, and vice versa, with Japanese trends in the U.S.,” he said.

“Todd’s mastery of premium denim and expertise in blending Japanese craft with American style make him the perfect fit for this partnership,” said Jon Marks, brand director of Super premium whiskies at Beam Suntory, the maker of Legent.

Each jacket is hand numbered and available for a limited time on ToddSnyder.com and at Todd Snyder retail locations in New York City for $248.

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