American menswear designer Todd Snyder just unveiled “The New Blues” line, which includes U.S.-made denim honoring all of the classic details of traditional selvedge. The line is broken down into stretch, selvedge and small-batch denim offerings.
The selvedge category features 100 percent cotton and nods to ’70s American denim with shank button flies, selvedge outseams, a selvedge locker loop on the back interior, chain-stitched embroidery on the coin pocket, and oxidized rivets.
Select small-batch styles are made from traceable selvedge denim using cotton grown within a 400-mile radius of Louisiana’s Vidalia Mills and traditional Draper looms sourced from North Carolina’s legendary White Oak mill. Other styles within the category include Japanese selvedge made to resemble American denim from the Golden Age. The small-batch offering is available in a slim fit, featuring a tapered leg, and a relaxed fit, a high-waisted jean with a full, stove-pipe leg.
The stretch offering incorporates vintage-inspired design details that resemble selvedge denim, but with the comfort of bi-stretch denim technology that allows for movement. Jeans feature chain-stitch embroidery on the coin pocket, suede back patches and oxidized rivets.
According to denim expert Eric Goldstein, Snyder’s friend and former colleague who provided consultation on the collection, no detail was overlooked in the making of these jeans.
“We are very proud of all three tiers of denim. We focused on every single detail, from the stitches per inch of the sewing to the overall fit,” Goldstein said. “We are also proud to bring a Made in USA product to the line—particularly one made from 100 percent USA sustainable cotton, woven on the most historic denim looms in the world, then sewn in downtown Los Angeles.”
Classic jeans styles will be available year-round, with new seasonal offerings added in the fall and spring. The collection’s retail prices range from $158 for stretch styles to $198 for selvedge styles and $268 for the small batch.
According to founder Snyder, the line includes a jean for every occasion. “I wanted three distinct categories of denim (stretch, selvedge, small batch), for the same reason that sometimes you want an artisanal sipping whiskey, and others a draft beer,” he said. “There are some mornings when I want to pull on an easy pair of stretch jeans, and other times when I want something unique that has all the rugged cool of a vintage find. What unites them all is we tried to ensure that each tier [is] the best expression of its kind.”
Armed with an effortlessly cool aesthetic and a mission to “help guys dress better,” Snyder often draws a connection between men’s fashion and liquor, having created the J. Crew Liquor Store, a curated selection of apparel and lifestyle products, during his time at J. Crew. Recently, he released a “bourbon selvedge denim jacket” in partnership with premium bourbon brand Legent. Made with Japanese selvedge denim from Okayama and cut and sewn in the U.S., the jacket featured a rich whiskey hue and was only available for a limited time.
The New Blues collection is now available in-stores and online.