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Tommy Hilfiger Gets Lucky with ’90s Denim

They say that fashion cycles every twenty years, so it should come as no surprise that denim is all about the ’70s and ’90s right now. Guess just released a throwback collection featuring the triangle patch and now Tommy Hilfiger is flashing back with the brand’s Tommy Jeans denim collection.

The line, for men and women, features the retro Tommy flag on a healthy helping of basics, as well as a flag-print bikini. The denim is done in vintage washes on cut-offs, denim jackets and overalls.

The campaign features male model of the moment Lucky Blue Smith, along with celebrity progeny Hailey Baldwin in a sultry shoot that calls back to the Brooke Shields days of denim.

Tommy Hilfiger said in a statement reported by Yahoo Style, “Our Tommy Jeans collection celebrates some of my favorite styles from our early years, updated for a new generation of Tommy fans.”