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Tommy Hilfiger Supports Startups; Reimagines Classics for Spring

Tommy Hilfiger returns to its preppy roots in the “Classics Reborn” Spring 2023 campaign.

Key items in the 250-piece collegiate collection include oxford shirts and shirt dresses “reborn for a new generation” and high rise slim jeans made with a cotton, Tencel and hemp blend. A belted denim dress, zip-up bomber jacket and jeans are laser printed with the brand’s TH Monogram.

Other items include matching blazer and chino sets with a tonal jacquard monogram, a honeycomb sweater in technical yarn, an unlined parka and rugby shirts. Pops of lime green run through chunky crewnecks and sleek dresses, while blazers for men and women blur the lines between day and evening wear. 

“Classics never go out of style. This collection is about a modernization and reinterpretation of prep, finding new ways to keep timeless styles fresh,” Tommy Hilfiger said. “Reinvention is a constant source of excitement for me.”

Shot by Gregory Harris, the campaign features Harvard student and “ambassador for youth” Aoki Lee Simmons, artist and model Kesewa Aboah, multi-disciplinary artist Kailand Morris, musician Dylan Brosnan, painter Paris Brosnan, artist Sean Koons and model Georgia May Jagger. 

Jagger previously posed in denim campaigns for Wrangler and Pepe Jeans.

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The campaign reflects the spirit of Tommy Factory, the thematic concept behind the brand’s return to New York Fashion Week last fall. Centered on bringing together artists from fashion, music and entertainment, Tommy Factory featured Travis Barker, Julia Fox and Lila Moss. 

Giving back

Earlier this month, the PVH-owned brand announced the winners of the fourth Tommy Hilfiger Fashion Frontier Challenge, a global program designed to amplify historically marginalized entrepreneurs, including Black, Indigenous, People of Color (BIPOC), individuals living with a disability, and women.

Koalaa, a British initiative that engineers affordable and soft upper limb prosthetics, and Moner Bondhu, a Bangladesh-based startup that provides accessible and affordable mental health and wellbeing services, were awarded a combined prize of 200,000 euros (approximately $213,000). They will benefit from a year-long mentorship with experts from Tommy Hilfiger and from the graduate business school INSEAD as well as space in the INSEAD Hans Wahl Impact Entrepreneurship Program. 

Koalaa was also voted “Audience Favorite” by Tommy Hilfiger associates, winning a further 15,000 euro ($16,000) prize.

“As a global brand, we have a responsibility to amplify the voices of innovators committed to driving positive change in our industry,” Hilfiger said. “More work needs to be done to achieve true inclusivity across the fashion landscape. The positivity and entrepreneurship that each finalist brought to the table makes me hopeful that we’re heading in the right direction.”