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Tommy Hilfiger Innovates with New Digital Showroom in Amsterdam

PVH Corp.-owned Tommy Hilfiger launched a digital sales showroom located at its global headquarters in Amsterdam on Jan. 21, offering buyers a more seamless and comprehensive buying approach.

The centerpiece of the digital showroom is an interactive touchscreen table, which connects to a wall-to-wall grid of ultra high-definition screens. Buyers can pull up images and details on every item in the Tommy Hilfiger sportswear and Hilfiger denim seasonal collections, and use the screens to create custom orders with all product categories laid out across a single screen. Buyers can also view head-to-toe looks, zoom in on details and see the entire color and size range of individual garments.

Tommy Hilfiger said, “The platform reflects values which are at the heart of our brand DNA: entrepreneurial, inspirational, surprising, inclusive and accessible. We believe this is the sales experience of the future and look forward to working with our retail partners in this exciting new setup.”

Additionally, the showroom supports the brand’s sustainability mission. The digital concept reduces sample production, shipping and eliminates the need for printed order forms. The company plans to expand the concept into markets worldwide.

Tommy Hilfiger CEO Daniel Grieder said, “We are passionate about providing our clients with the best service, experience and quality. Our new digital showroom concept completely reimagines the traditional buying approach and establishes a new fashion industry benchmark for business-to-business sales. The concept also supports our ongoing focus on efficiency and will significantly streamline and enhance the Tommy Hilfiger sales experience.”