Denim’s planet-friendly makeover is a work in progress, and Tommy Hilfilger’s Tommy Jeans takes that mission to heart.
The brand recently launched a new range of its sustainable jeans called Denim Progressed. With every new Denim Progressed drop, Tommy Jeans “strives to reduces its environmental impact while delivering stylish, more sustainable denim.”
The spring collection centers on 100 percent certified recycled denim that’s made by repurposing leftover fabric and circular styles that are made with recycled or renewable materials that are easier to recycle at the end of their lifespan.
The drop supports Tommy Hilfiger’s “Make It Possible” sustainability goals established in 2020. By 2025, 50 percent of the brand’s denim pieces will use lower-impact fabrics, and the three most commonly purchased items will be made completely circular, including the full traceability of key raw materials.
In terms of style, Denim Progressed offers bright summer whites, classic jet black and a range of shades with unique washes, in addition to rinses nodding to ’90s-inspired tie-dye effects and distressed details.
Highlights include a retro bleached oversized Trucker jacket made with 72 percent pre-consumer recycled cotton, 27 percent lyocell and 1 percent elastane, overalls made with cotton and hemp, and laser-printed cutoff shorts.
The collection is available now on Tommy.com and retails for $29.90-$199.90.
