Tommy Jeans introduced its “Music Takes Us Further” campaign centering on musicians, poets and other creatives that all utilize the power of music to drive social change.
The cast includes 22 activists from all over the world, representing the U.S., Europe, Asia, Africa and Australia, including: independent singer-songwriter Zoey Lily, rapper Akini Jing, singer-songwriter Dreamer Boy, R&B singer SAYGRACE, rapper KeKe, rapper Mavi Phoenix, DJs Lucia Luciano and Gizem Adiyaman, musician and model Gabriela Richardson, DJ, producer and model Tayahna Walcott, soul singer Annahstasia, DJ Elena Midori, singer-songwriter Curtis Waters, rapper Dee Koala, music manager Yazid Bezaz, poet Kai-Isaiah Jamal, grunge rapper Deb Never, entertainer Batekoo, neo-soul singer J Grrey, model and rapper Rozzy DC, singer-songwriter Rini, rapper and entrepreneur Pretty Solero and independent rapper Yuzion.
The cast’s focus on activism complements the brand’s recently announced sustainability targets, which include 24 goals centered on circularity, inclusivity and equal opportunities. This latest collection features 100 percent recycled denim created from a unique blend of upcycled bedsheets and other recycled cotton scraps, and saves up to 50 liters of water per garment compared to similar denim washes.
The Spring 2021 collection is available in extended sizes for men and women and features a combination of athletic and urban influences. Classic ’80s- and ’90s-inspired denim anchors the collection, with standout pieces like drawstring denim shorts with neon orange accents, flared denim with extra distressing and a half denim, half windbreaker jacket with an elastic waistband and cuffs. Polo shirts, T-shirts, shorts and sweats round out the collection, with a palette of bright shades and color-blocking patterns for spring.
The PVH-owned brand has a history of gathering social changemakers to support a range of causes. Just last month, it launched the third edition of its Fashion Frontier Challenge, a program that aims to support BIPOC entrepreneurs working to create a more inclusive fashion industry.
The collection is now available on tommy.com, at Tommy Jeans stores and through select wholesale partners.