Showing its “see now, buy now” Fall 2022 collection, the brand, a division of PVH Corp, went with a “Tommy Factory” theme for the phygital event in a nod to Andy Warhol’s famous artistic NYC headquarters where he welcomed and intertwined fashion, music, art and entertainment.
The show’s set was intentionally unfinished and gave in-person and online viewers a behind-the-scenes look at the making of a fashion show featuring hair and make-up talent, set designers, photographers and other artists. The content was broadcast alongside the show as part of the physical set, in the livestream within the Tommy Play experience on Roblox, and across the brand’s channels.
The event unveiled the new TH monogram created in partnership with illustrator and graphic designer Fergus Purcell and Hilfiger’s latest take on “modern prep” in bold colors, inclusive sizes and some gender-neutral pieces. The brand’s collaboration with British designer Richard Quinn was also featured. Key looks included oversized rugby shirts, letterman jackets and large flowing scarves, all of which were available for immediate purchase.
Always a celebrity magnet, the show ended with a shirtless Travis Barker playing the drums on the runway. Waterlogged A-List front-row watchers included Kourtney Kardashian, Kris Jenner, Shawn Mendes, Kate Moss and John Legend.
The brand’s accompanying Fall 2022 campaign launched Monday and was shot by Craig McDean in the Bronx and styled by Katie Grand. It stars Barker, Moss and her 19-year-old model daughter Lila, actor Anthony Ramos, musician Jon Batiste, pop artist Mr. Brainwash, drag star Lady Bunny and tattoo artist Steve Wiebe.
Tommy got things started last week by launching a six-day Tommy Collection by Tommy Jeans popup at the newly opened HBX store by Hypebeast in Lower Manhattan. An in-store party with DJs kicked off the first official day of New York Fashion Week. This latest Tommy Jeans collection is influenced by 1990s prep, skate and hip-hop and is available worldwide.