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Tommy Hilfiger’s Pet Project Taps Into Red-Hot Market

Tommy Hilfiger is the latest fashion brand to see dollar signs in the pet apparel market.

The PVH-owned brand last week announced a debut canine fashion collection launching in 2023, tapping into the growing pet apparel industry valued at $7 billion by 2028, according to Fortune Business Insights.

Tommy Hilfiger forged a licensing deal with Kanine Pets World Limited, a partner to Hugo boss as well, to bring its signature American styling into the new range of apparel, accessories and home décor designed for dogs. Kanine will manage product design, production and distribution.

The canine collection will include preppy sweaters, logo-branded hoodies, roll-neck tops, raincoats and classic and bow-style bandanas in Tommy Hilfiger’s red, white and blue color palette as well as blush pink and jade green. Accessories span a braided leather leash set, a lightweight sport set, a leash set with a collar, and a harness and leash made from striped fabric and leather straps. Padded dog beds, pet carriers and travel accessories round out the collection.

Tommy Hilfiger isn’t the only big fashion brand to expand into clothing and accessories for canines. In 2018, Moschino and H&M collaborated on a limited capsule collection for dogs. The following year, French luxury brand Moncler collaborated with Poldo Dog Couture on a range of vests, raincoats, knitwear, leashes and collars.

Ralph Lauren launched a “Pup Shop” featuring premium pet apparel including sweaters, jackets, and polo shirts in sizes XS-XL. More recently, Diesel released an eight-piece capsule of “ready-to-walk” apparel and accessories including jackets, hoodies and bombers for small breeds.

Peer-to-peer fashion resale platform Poshmark joined the market after adding a category for “pet goods” last year, allowing users to re-sell pet toys, leashes, costumes, collars and beds.

According to the American Society for the Prevention of Cruelty to Animals, 23 million American households adopted a pet during the pandemic, signaling the opportunity to sell more product to new pet owners.