PVH Corp.’s Tommy Hilfiger brand and G-III Apparel Group, Ltd. have entered into a five-year licensing agreement to produce a new line of women’s dresses inspired by Tommy Hilfiger’s classic American sportswear.
The collection will be available at select department stores, including Macy’s, as well as specialty stores and online through e-commerce partners in the U.S. and Canada starting in February 2016. The new Tommy Hilfiger dress collection is designed to complement the existing Tommy Hilfiger women’s sportswear offerings.
“Our women’s collections are a key area of focus and a high-potential growth category for the brand globally,” said Daniel Grieder, CEO for Tommy Hilfiger. “G-III has been a strong partner with us on outerwear and luggage and is a market leader for women’s apparel in North America with an in-depth understanding of our target customer. We are excited about this opportunity to expand the women’s dress business in the U.S. and Canada through G-III, and we look forward to working together on this new collection.”
The Spring ’16 collection is inspired by iconic American style, with a modern twist featuring the bold use of print and color, and feminine fabrics and finishes. The collection, including dresses and coordinating shrugs and cardigans, will have suggested retail prices from $99 to $149.