Tommy Hilfiger’s latest campaign shows that its diversity and inclusion efforts are more than a fleeting moment. The heritage brand announced its Fall 2020 Tommy Icons collection and campaign featuring a diverse group of trailblazing women that reinforces the theme of “Moving Forward Together.
The campaign, which Hilfiger said “challenges everyone to act as a collective rather than as individuals,” complements the brand’s latest initiatives for creating a more inclusive business. Earlier this year, the brand announced it adopted a number of strategies for making its supply chain and corporate offices more diverse, and pledged to make all consumers feel comfortable in its products and with its sales and marketing channels.
The Tommy Icons campaign features models Precious Lee, the first African-American curve model to appear on the pages of American Vogue; Somali-American model and UNICEF ambassador Haima Aden, who famously wore a hijab on the cover of Sports Illustrated; Carolyn Murphy, one of the top models of the ’90s; and others.
“Our mission is to create fashion that wastes nothing and welcomes all,” Hilfiger said in a statement. “We also want to inspire and encourage the industry to do the same. As a brand, we have been laying the foundation and making great strides in achieving this dream. But if we move forward together, we know we can make a lasting, meaningful difference in creating a more sustainable, diverse and inclusive fashion landscape.”
The Tommy Icons collection depicts the all-American aesthetic that the brand coined 35 years ago with rich fall colors and cozy plaids. It’s built on a foundation of oversized silhouettes such as an ombre knee-length puffer coat and a navy wool-blended shacket, and mixes textures like shearling and chiffon to further underscore the blending of diverse styles.
The collection is now available at tommy.com, at Tommy Hilfiger stores worldwide and at select wholesale partners.