The new capsule collection by Tommy Jeans is a sign of the times. Sustainable and comfortable, the genderless “Luv the World” collection is brimming with positive messages.
Based on oversized loungewear basics like hoodies, sweatpants and T-shirts, Tommy’s Luv the World pieces were designed using more sustainable materials and production methods, including 100 percent recycled cotton and chemical-free print graphics.
The capsule also contains mono-material styles, in which all garment components were created from at least 98 percent of a single fiber. This single material construction enables recycling at the end of the garment’s life.
Though simple in silhouette, the Luv the World collection is vibrant with uplifting, Earth-friendly messages packaged with a ’90s edge. Garments feature tie-dye, “funky fonts” and icons symbolic of good vibes like peace signs and smiley faces. The collection offers unisex sizes XXS-XXL.
With its laidback and eclectic style, the collection tees up an opportunity for Tommy Jeans to encourage DIY. To extend product life, all styles include hangtags detailing creative ways to breathe new life into the pieces after they have been well worn.
The collection arrives ahead of Earth Day, a time when denim brands are amplifying their environmental goals and products. Closed introduced 100 percent organic cotton loungewear last week, while H&M bowed jeans dyed with plant-based technologies.
In March, Tommy Jeans debuted its first denim range that follows Ellen MacArthur Foundation’s Jeans Redesign guidelines, an industry-wide effort to put circular jeans on the market.
The Luv the World collection is available now on Tommy Hilfiger’s website and retails for $49.50-$129.50.