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Tommy Jeans Revives ‘90s Streetwear with New Sport Tech Denim

Tommy Hilfiger may be digitizing its design process, but the heritage brand continues to find gems in its archives.

Tommy Jeans travels back in time with Tommy Jeans Sport Tech Denim, its latest capsule collection inspired by the past. The collection turns the clocks back to 1997, when clashing color block patterns appeared on everything from hoodies to fanny packs, and streetwear blurred the line between menswear and womenswear.

The latest drop includes 15 unisex pieces colored with teal, navy and lavender hues inspired by the streetwear of the late ’90s.

The piece that’s perhaps the most reflective of the time and the most iconic within the collection is the sport tech jacket ($199), a hooded coat the hits at the hip and offers a mix of zip and Velcro closures. With metallic blue coloring and pops of red and white, the jacket is almost a larger depiction of the Hilfiger and Tommy Jeans logos, which are featured on the left shoulder and arm.

Also included in the collection is the sport tech hoodie, available in teal, navy and orchid, and men’s sizes XXS-XXL. It features a Tommy Jeans logo on the chest, as well as enlarged logos vertically stacked on the left arm. The opposite arm features a metallic “Sport tech” graphic. The capsule also includes a sporty polar fleece with a bold geometric pattern, a multi-print T-shirt and colorfully striped T-shirt, and street-inspired accessories such as fanny packs and beanies.

The collection—available immediately on the Tommy Jeans website, as well as in select Tommy Hilfiger, Tommy Jeans and wholesale partners’ stores—dropped just days after the brand announced a collaboration with vintage retailer Procell on a collection from its archives.

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