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Tommy Jeans Caters to ’90s Kids with New T-Shirt Collection

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Nineties kids can finally wear T-shirts with characters from the animated television shows they weren’t allowed to watch.

A “blast from the past” is how Tommy Jeans describes its latest capsule collection of unisex T-shirts with ViacomCBS Consumer Products, the arm that oversees licensing and merchandising of brands from MTV, Nickelodeon, Paramount Pictures and more.

The PVH Corp.-owned heritage brand recently launched the collection of organic cotton tees and hoodies featuring iconic—and often controversial—animated characters from the ’90s and ’00s, including Beavis and Butt-Head, Garfield, Ren & Stimpy and SpongeBob SquarePants.

The “Blast From The Past” collection boasts five “micro-capsules” centered on oversized, streetwear-inspired tops. Each micro-capsule remixes the heritage Tommy Jeans flag in unique ways, such as weaving Beavis and Butt-Head within its red-and-white blocks or using it as a pattern to fill the MTV logo.

Other designs include a shade-throwing Garfield, a dancing Ren & Stimpy and SpongeBob SquarePants giving a thumbs-up.

The concept, according to Tommy Jeans, reflects how the brand has stayed plugged into pop culture over the decades through collaborations. The brand recently flexed its broad appeal and versatility in partnerships with streetwear labels Patta and A Bathing Ape, as well as collaborations with the musician H.E.R. and Formula 1 champion Lewis Hamilton.

The “Blast From The Past” collection, meanwhile, shines a spotlight on some of the pop culture icons that nabbed headlines during Tommy Hilfiger’s heyday. In the early ’90s, Beavis and Butt-Head and Ren & Stimpy were often criticized for being bad influences on children and gained a large following with adults.

Tie-dye and bright colors are used throughout the line, including a version of WGSN’s color of 2023, digital lavender. The collection is available for sizes XXS-XXL and retails for $49.50-$129.50.

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