Though the new year has always been a prime opportunity for brands to connect with a more fitness-focused consumer, the Covid-19 pandemic has magnified this sentiment even further. Data from retail market intelligence platform Edited indicates demand for the apparel category is bound to expand—specifically in the women’s jackets and outerwear space—as consumers grow increasingly eager to leave their homes and focus on their health.
Jackets are just one of the many pieces in the Tommy Hilfiger collection intended to inspire customers to get moving in the new year. The collection also includes leggings, sweatpants, shorts, tank tops, T-shirts, sweatshirts, hoodies and sports bras.
Standout pieces include a men’s hooded hybrid jacket with a quilted vest shell and jersey sleeves, a women’s hooded windbreaker with a drawstring waist and women’s double layer shorts featuring a compression inner layer and a woven overlay.
The line is rife with technical features such as moisture-wicking properties, breathable fabrics and water repellency to accommodate all kinds of exercise, including running and hiking—two physical activities experts predict will sustain their momentum into the new year.
This is Tommy Hilfiger’s latest product line to drop, with previous efforts dedicated to its new Drop Shop, a platform for creators from all areas of the pop-culture community to collaborate on limited-edition micro-capsule collections. Its first drop featured styles from avant-garde collaborators Jonny Banger, Mago Dovjenko and Toby Evans.
The Tommy Sport collection is now available on the Tommy Hilfiger website, with prices starting at $29.50.