The U.K.-based retailer unveiled its Spring ad campaign featuring new jeans fits, including the New Boyfriend, the Wide Leg and the Cropped Wide.
Topshop, which previously only had jeans in even sizes from 24-36, added odd sizes to its range for the following jean fits—skinny jeans, flared styles, Mom” jeans, a straight leg and a cropped wide leg. The new jeans fits and sizes, which retail from $65 to $90, will enable Topshop to reach more consumers who fall in-between measurements.
“Timeless staple, cult icon and a blank canvas for trends…jeans influence the way we dress more than any other item of clothing. They’re a unifying symbol as well as an expression of individuality; both practical and rebellious, familiar and new,” the company noted on its website. “We take denim seriously at Topshop, so we want to make sure we’ve got all your jeans bases covered, from a comprehensive range of styles to how they fit and how you should wear them.”
Topshop’s denim update comes along what what’s shaping up to be a trend in extending denim sizes to accommodate more consumers.
Madewell recently debuted a spring denim collection available in sizes 23 to 35, expanding from its former range, which started at 24 and went up to just 32. The collection features a new fabric technology, Zero Show-Through White Denim that prevents jeans from revealing undergarments and stretches around wearers’ bodies comfortably. Additionally, the collection also features a new curvy jean with a raised rise, a contoured waistband to prevent gaping and more stretch in the low hip and thigh for consumers with curves.
In January, J.Crew introduced its women’s denim collection featurings jeans in new sizes 23 to 35. Compared to its old sizing system, which featured jeans only from sizes 24 to 32, the new collection features iconic denim staples, including dark wash skinny jeans and denim outerwear. J.Crew’s collection story, “8 New Ways to Do Denim,” encourages consumers to play up classic denim pieces, including chambray shirts, straight leg jeans and jeans jackets with more athleisure products, like sweat pants.