Skip to main content

Topshop Launches SS16 Denim with Bella Hadid

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Topshop launched their new denim line with an extra injection of cool from Bella Hadid and a team of young models who exude the casual hipness for which the brand has become known.

This lineup of models first premiered in the brand’s Holiday 2015 campaign, with the new addition of Spanish model Steffy Argelich. The campaign also features Ella Richards, granddaughter of Keith Richards, and rising industry favorite Malaika Firth.

Topshop creative director Kate Phelan said in a statement, “For the SS16 denim campaign we have looked to this stylish and cool girl group once again, perfectly demonstrating how to inject individual style and mood to your jeans. The campaign highlights the versatility of Topshop’s extensive denim range, proving that there is a perfect fit for every Topshop girl.”

There are nine fits in the denim line, ranging from a super high-waisted skinny to a loose fit boyfriend jean. The collection is now available online and in all Topshop stores; prices range from $68-$110.